Dr Rick Adams, who was instrumental in commissioning The Great Brain Experiment, has been interviewed about the game. He talks about this attempt to gamify science and how it’s important to ensure the game has it’s audience in mind. If people enjoy contributing, they’re much more likely to produce a greater quantity of useful data, and that data is essential for the scientific papers that the neuroscientists at UCL are creating based on the performance of tens of thousands of players.
Of course, it’s also important to involve the right people in development with knowledge and experience of game design, and how to create enticing visuals. That’s where we came in!